Booking.com Taxi Supplier API - Case Study

In just one month, our team completed a full integration with Booking.com’s Taxi Supplier API, creating a bridge that connects suppliers, OTAs, and travelers into one seamless ecosystem.

Today, GoodJourney.io is proud to be recognized as a preferred technology partner for Booking.com taxi suppliers, enabling fleets around the world to automate operations, reduce manual work, and scale globally.

This case study explains why Booking.com suppliers use Goodjourney.io to manage their operations, rides, and global distribution.

The Industry Problem

Travel revolves around a familiar triangle: flights → hotels → ground transportation. While flights and hotels are seamlessly bookable, ground transfers remain the missing piece due to their operational complexity.

The Real Challenge For Operators

Running a ground transportation business means juggling too many disconnected systems and too many stakeholders at once:

• Multiple OTA portals and corporate booking workflows
• Manual spreadsheets and late email updates
• Driver coordination across different apps
• Confusing pricing, commissions, and payouts
• Endless follow-ups with agents and clients

In short: supplier operators must manage their clients, their clients’ customers, their drivers, and constant booking changes — all across different platforms.

Here is an example from supplier partners we have talked to. They are still operating an excel style spreadsheet to manage all trips.

This fragmented setup causes miscommunication, missed pickups, double bookings, and makes scaling nearly impossible.

Goodjourney.io replaces that entire maze with one unified system.

What Travelers & Partners Want

• Good price
• Quality service
• Convenience - Book everything in one place. AKA booking.com's super app.
• Trust & reliability

GoodJourney.io delivers all four. But this is only one side of the story.

From Booking.com’s Perspective

It doesn't reflect poorly on the supplier but on Booking.com and other OTAs alike.

As an OTA, Booking.com must protect and maintain the experience of millions of loyal customers worldwide. To achieve this, they rely heavily on their transportation partners to deliver:

• Consistent service quality
• Reliable pickup performance
• Accurate pricing
• Real-time updates
• Clear communication with travelers

However, most transportation suppliers operate with manual processes, no technology, and fragmented tools. This creates major challenges for Booking.com:

• Difficult onboarding of reliable suppliers
• Inconsistent service standards across cities
• Limited real-time visibility into supplier performance
• Slow or missing updates that affect travelers
• Higher operational overhead to support manual suppliers

Booking.com can only deliver a premium customer experience if their supplier partners can meet modern standards.

This is exactly where GoodJourney.io closes the gap — giving suppliers the technology foundation needed to meet Booking.com’s expectations and maintain service excellence at scale.

Our Solution: A Complete Booking & Transportation Platform

Goodjourney.io is an end-to-end fleet management ecosystem built for the OTA-connected world.

GoodJourney.io is one of the first platforms globally to complete Booking.com’s full end‑to‑end Taxi Supplier API integration, delivering 100% compatibility across all current API specifications and operational workflows.

We continue working closely with Booking.com to support new features.

Booking Management & Assignment

Within the command center dashboard

• Live Map tracking, for any incidents or issues during the trip, you can track your drivers live and make adjustments
• ETA time/ Spot Time/ Lateness check
• New bookings, updates all seamlessly updated in real-time
• Quick and easy tools for operators to multi-select jobs to assign a driver/vehicle
• Automated dispatch system to dispatch the jobs or release jobs to drivers 1-2 days before pickup time.
• Any issues with jobs, or for some reason failed to retrieve booking, we have a auto sync feature to ensure all bookings are on the system and up to date.
• Notifications when driver not start trip, or a booking does not have a driver assigned yet.

AI Powered Dispatching

• Besides traditional way of manual assignments
• Our system also supports last minute bookings or on-demand
  • We can dispatch based on driver proximity, availability
  • Their score, based on acceptance, cancellation rates, incident rates, and rating
  • Check for booking overlap and scheduling conflicts.

• We support auto or manual assignment, Tier-based booking broadcasting
• On-demand vs pre-book rides.
• Broadcast jobs to marketplace for drivers to accept, reducing the need for operators.

Operators can oversee or fully automate their operations.

Driver management

• Easily setup policies where drivers can receive jobs from. For example if you operate in multiple areas you'd only want to send jobs to drivers in Miami, vs drivers in California.
• Flexible Payout configuration, based on commission, distance per km or a fixed price for a specific route. currently all settlements are handled manually via spreadsheets or after every booking is complete.
• Easy driver onboarding

Flexible Pricing Configuration

Our Booking.com integration gives operators complete control over their pricing strategy with a comprehensive suite of configuration options:

Dynamic Rate Management

• Day/night rates – Set different pricing for daytime versus overnight rentals
• Zone-based fixed pricing – Configure location-specific rates for pickups and drop-offs across different zones
• Date-specific pricing – Adjust rates for specific dates to match demand
• Event surcharges – Apply automatic price increases during peak periods, holidays, or special events

Channel & Discount Management

• OTA-specific pricing – Set different rate structures for each online travel agent to optimize your channel strategy
• Booking.com Genius discounts – Seamlessly integrate with Booking.com's loyalty program pricing

Availability & Booking Controls

• Vehicle lead time setup – Define minimum advance booking requirements per vehicle type
• Booking lead-time rules – Control how far in advance customers can book
• Stop-sale logic – Automatically prevent bookings during maintenance periods or when vehicles are unavailable

Policy Management

Beyond pricing, you can configure comprehensive cancellation and no-show policies for both customers and suppliers, ensuring clear terms across your entire booking workflow.

Every Journey Starts with Clarity and Peace of Mind

Our customer experience is designed to eliminate uncertainty and communication barriers from the moment a booking is confirmed to final pickup.

Real-Time Tracking & Communication

• Live driver tracking – Customers get accurate, real-time visibility of their driver's location via shareable tracking links
• Multilingual chat with automatic translation – Break down language barriers with built-in message translation
• Voice chat – Speak directly with drivers when text isn't enough
• Privacy-protected calling – Phone masking keeps both customer and driver phone numbers private

Effortless Pickup Experience

• Rich pickup instructions – Share detailed guidance through text, photos, or videos to eliminate confusion at complex locations
• Geo-aware meeting points – Smart location detection suggests optimal pickup spots based on the customer's actual position
• No app required – Everything works seamlessly through simple web links—no download friction

The Result? Confident customers who know exactly where their driver is, how to reach them, and where to meet—creating stress-free pickups every time.

Flight-Aware Automation

Flight delays and early arrivals shouldn't mean missed pickups or wasted driver time. Our intelligent flight-tracking system monitors flights in real-time and automatically adapts your operations.

Automated Adjustments

• Dynamic pickup windows – Automatically adjusts pickup times based on actual flight arrival data
• Smart meeting point updates – Updates terminal and location information as flight details change
• Proactive notifications – Alerts operators and drivers of any flight changes before they become problems

The Result? Zero missed pickups due to flight changes, reduced driver idle time, and customers who experience seamless service even when their plans change unexpectedly.

Data & Quality Insights

Great service requires visibility into every journey. Our platform automatically captures and organizes the data you need to maintain high standards and continuously improve operations.

Automated Feedback Collection

• Booking.com survey sync – Customer ratings and comments flow directly into your dashboard
• Real-time incident notifications – Get alerted immediately when issues occur
• Comprehensive ratings tracking – Monitor performance trends across all bookings

Powerful Investigation Tools

When issues arise, operators have complete visibility to understand exactly what happened:

• GPS path replay – Visualize the complete route taken for any journey
• Dispatch logs – Review the full timeline of job assignments and status changes
• Communication history – Access all chat records between drivers and customers (Coming Soon)
• Driver performance metrics – Track individual driver ratings, completion rates, and customer feedback

Turn Data into Action

Use these insights to resolve customer complaints quickly, identify training opportunities, recognize top performers, and make data-driven decisions that elevate your service quality.

Driver Experience: Built for the Road

Our driver app puts everything drivers need at their fingertips, streamlining operations from job assignment to completion.

Job Management

• Real-time job notifications – Instant alerts for new assignments
• Job board visibility – Browse and claim available jobs that fit their schedule
• GPS-powered routing – Turn-by-turn navigation directly to pickup and drop-off locations
• Dispatch logs – Complete job history and audit trail

Professional Pickup Tools

• Digital meet and greet signage – Display passenger names professionally on their device
• Accurate status tracking – Log precise driver events: on the way, arrived, passenger picked up, and dropped off
• Live customer updates – Customers automatically receive real-time status changes

Communication & Safety

• Integrated chat with privacy-protected calling – Connect with customers via chat or masked phone calls
• Incident reporting – Document issues immediately with photo and video evidence upload

Universal Compatibility

Works seamlessly on iOS, Android, and web browsers—drivers can use the device they already have.

Become a True Channel Manager

Most operators struggle to manage more than 1–2 distribution channels. GoodJourney.io transforms your operation into a multi-channel powerhouse, connecting you directly with the world's largest travel platforms—no middlemen, no third-party aggregators, just direct partnerships that maximize your margins.

Integrated Distribution Channels

Manage all your bookings from a single platform:

• Booking.com – Access millions of travelers through the world's leading accommodation platform
• HolidayTaxis – Connect with transfer-focused customers across Europe and beyond
• Trip.com – Tap into the Asian market with one of the region's largest OTAs
• Klook – Reach experience-seeking travelers booking activities and transfers
• Hotels & airlines – Build white-label partnerships with hospitality and travel providers
• Corporate accounts – Service business clients with dedicated B2B booking portals
• And a whole lot more!

One Dashboard, Multiple Revenue Streams

Update availability, manage pricing, process bookings, and track performance across all channels from a unified interface. Scale your distribution without scaling your operational complexity.

Real Results from Real Operators

Our platform doesn't just add features—it transforms business outcomes.

Revenue Growth

• Substantial booking increases – Operators unlock new revenue streams by expanding from single-channel to multi-channel distribution

Exceptional Efficiency

• 500+ trips per day with just 2 people – Our automation handles what traditionally required teams of 10+, dramatically reducing operational costs while scaling capacity

Platform Benefits

• Booking.com Preferred Partner status – Meet the service quality and operational standards required to achieve and maintain preferred status, unlocking higher visibility and more bookings
• Global scalability – The same platform powers operations from local operators to international fleets, growing seamlessly as your business expands across markets

Looking Ahead

Ground transportation should be as easy to book as a flight or hotel. We’re building the global infrastructure to make that possible:

• More OTA integrations
• Building a Global Distribution Network for Ground Transportation. Imagine if a supplier can't fulfill a job, they can tap into quality supply network to farm-out trips instantly, extending coverage, while maintaining SLAs.
• Stronger automation models
• AI agents for operational tasks

Every new partner brings us closer to a unified global network.

Join the network

If you're a Booking.com supplier or planning to become one, we'd love to help. Learn more at GoodJourney.io

Together, we can build the world’s most connected transportation network.

FAQ

What is the Booking.com taxi supplier API?

• A two-way integration that connects your system directly to Booking.com, automatically syncing bookings, driver status, customer instructions, and incidents in real-time.

How can I become a Booking.com taxi supplier?

• Apply directly through Booking.com's partner program. sign-up here

How does GoodJourney.io help Booking.com suppliers scale?

• We unify dispatching, multi-channel bookings, driver tools, and pricing into one platform—allowing you to handle more volume without adding staff.

I already have a contract with Booking.com. How do I start?

• Choose a plan, add the Booking.com integration ($499), and our team will handle setup. You can signup here.

Can I use GoodJourney.io to connect with other OTAs?

• Yes! We integrate with HolidayTaxis, Trip.com, Klook, Mozio, and more.